Emma, the AI receptionist
Emma is live and answering right now

Your practice misses calls.
Emma never does.

The AI receptionist for dental practices. She answers after-hours and overflow calls 24/7, books patients, flags emergencies, and emails your team — instantly.

No signup. No sales call. Just dial and hear it for yourself.
5:01 PM
Your front desk goes home. Your phones don't.
Don't take our word for it

She'll pick up right now.

Call and ask to schedule a cleaning. Or tell her it's an emergency. She's live.

(662) 410‑0076

Every call becomes an instant email to your front desk — name, callback number, reason, urgency.

Hear Emma handle a real call.

A real after-hours call on Emma's live line — unscripted, unedited, exactly as the caller heard it.

0:00–:––
Follow along — full transcript of this call
Thanks for calling. How can I help you today?
Hi. I'm not a new patient there yet.
Welcome. I'd be happy to help you with becoming a new patient. Are you looking to schedule an appointment?
Yeah. My name is Mike Mitchell.
Great, Mike. Let me gather some information to help with your appointment request. Could you please provide your callback number?
9​0​1​-​5​5​5​-​0​1​4​2.
Thank you. Do you have an email address you'd like to provide for appointment confirmations?
No.
No problem. Do you have dental insurance? If so, who is your insurance provider?
Delta Dental.
Thank you. What is the reason for your visit?
Uh, I have a— I need a cleaning, actually.
Got it. Do you have a preferred provider you'd like to see, or is any available provider okay?
Any available.
Thank you. Could you please provide 2 to 3 preferred time windows for your appointment, including the date and time of day?
Uh, next week — mornings are better.
📨 Emma emails the practice — 1:20 into the call, before it ends
Thank you, Mike. Here's a summary of your appointment request. Name: Mike Mitchell. Callback number: 901-555-0142. Email: none. Insurance: Delta Dental. Reason for visit: cleaning. Preferred provider: any available. Preferred time windows: next week, mornings. I'll send this information to our team, and they will follow up with you shortly to confirm your appointment. Thank you for calling, Mike. Have a great day.
Caller thanks her — call ends
✓ Every detail captured and in the practice inbox before the caller hung up
The receipt

The email that exact call generated.

You just heard the call above. This is what Emma sent the practice — while the caller was still on the line.

Emma · PracticeAI Labs
After-hours call — new patient appointment request
8:30 PM
✦ NEW PATIENT REQUEST
PatientMike Mitchell (new patient)
Callback(901) 555-0142
ReasonCleaning
PrefersNext week · mornings · any provider
InsuranceDelta Dental
UrgencyRoutine — true emergencies trigger an immediate alert

Sent 1 minute 20 seconds into the call — before the caller hung up.

Full coverage

Everything she handles.

Emma covers whatever you forward — nights, weekends, lunch, sick days, snow days.

Books appointment requests

Name, callback number, reason for the visit, insurance, and preferred times — captured on every call, no sticky notes.

Flags real emergencies

Urgent calls trigger an immediate alert, not a morning surprise.

Answers the common stuff

Hours, directions, insurance questions — handled without your team.

Emails every call

A clean summary in your inbox, instantly — nothing waits until morning.

Never sleeps

5:01 PM, Saturday, holidays — she picks up on the second ring.

Off with one dial code

No software installed, no contract, no cancellation process. Turn forwarding off and Emma's gone. That's the whole exit.

Simple by design

Up and running in 15 minutes.

Your daytime front desk doesn't change at all.

01

Forward your line

After 5pm and on weekends, your practice number forwards to Emma. That's the only change you make — and we walk you through it.

02

Emma answers every call

She greets patients naturally, collects appointment requests with insurance and preferred times, and recognizes emergencies.

03

Your team gets it in writing

Every call becomes an instant email — name, number, reason, urgency. Emergencies trigger an immediate alert.

24/7
Every call answered
~15 min
Total setup time
0
Changes to your front desk
Instant
Email + emergency alerts
The honest comparison

Voicemail was never a receptionist.

After 5 PM, this is who's answering your phones.

Voicemail

  • Greets patients with a beep
  • Most callers hang up and dial the next office
  • No name, no callback, no reason — if they leave anything at all
  • Emergencies wait until someone checks messages
  • Monday morning: a full mailbox and a guessing game

Emma

  • Picks up on the second ring, every time
  • Greets patients naturally and helps them book
  • Captures name, callback, reason, insurance, preferred times
  • Flags true emergencies for an immediate alert
  • Monday morning: every call summarized in your inbox
$700–$1,000

What a single new patient is typically worth to a practice. Voicemail loses them quietly, one evening at a time.

Limited spots

The free 2‑week pilot.

We're inviting a small number of practices to run Emma on their after-hours line — free — in exchange for honest feedback.

  • Free for 14 days. No contract, no card, cancel anytime.
  • Every after-hours call answered, booked, or flagged — with an instant email to your staff.
  • We handle 100% of the setup. You forward a number. That's it.
  • Zero disruption to your daytime front desk or your team.

The only thing we ask in return: 15 minutes of honest feedback at the end.

Claim a pilot spot
Dr. Michael Antone, DDS, founder of PracticeAI Labs
"I stepped away from clinical practice because the biggest problems I kept seeing weren't clinical — they were operational. Emma is the first fix: the receptionist I wish every practice I've worked in had." Dr. Michael Antone, DDSFounder, PracticeAI Labs · University of Tennessee College of Dentistry
Senior Honors Program — selected to teach in his final year

Questions dentists ask us.

Will patients know they're talking to an AI?
Emma doesn't pretend to be human — and it turns out patients don't mind. What frustrates a caller at 9 PM isn't talking to an AI; it's voicemail. Emma greets them naturally, gets them helped in under a couple of minutes, and tells them exactly when the team will follow up. Call her yourself and judge: (662) 410-0076.
What does it cost after the free pilot?
The 2-week pilot is completely free — no card, no contract. We're finalizing pricing together with our pilot practices, and it will be a simple flat monthly fee with no long-term commitment. Pilot practices lock in founding-customer pricing.
Does anything change for my daytime front desk?
Nothing. Emma only takes the calls you forward to her — typically after 5pm and weekends. Your team's daytime workflow, phone system, and software stay exactly as they are.
What if Emma can't handle a caller?
She never leaves a caller stranded. If a request is beyond her, she collects the caller's name, number, and reason, and your team gets it in writing immediately. For urgent emergencies she can also connect the caller directly to a human on your team.
Is patient information kept private?
Emma collects only basic intake details — name, callback number, and the reason for the call — and delivers them directly and only to your practice's staff. Nothing is sold or shared. We're happy to walk through the technical details with you or your compliance advisor before your pilot starts.
How long does setup take, and how do I stop?
About 15 minutes, and we do all of it — you just set up call forwarding on your line (we'll guide you). Stopping is just as easy: turn forwarding off and you're done. No cancellation process, no fees.
Get started

Request your free pilot.

Tell us where to reach you. We'll reply within one business day to get Emma running on your line this week.

No spam, no obligation. You'll hear directly from Dr. Antone.
🎉 Got it! Your request is in — you'll hear from us within one business day. Want a head start? Call Emma now and hear her yourself.
📞 Call Emma now — she'll answer